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What is Performance Marketing?
Performance marketing is another digital marketing strategy that focuses on online advertising campaigns. But unlike traditional advertisements, you don’t need to make the payment in advance. You only have to pay until and unless the campaign has produced your desired results.
Why Performance marketing?
- Spreading brand awareness through affiliate programs.
- Trackable metrics to measure performance
- The ROI generated is relatively higher than the cost-per-acquisition (CPA)
Create Your Result-Driven Ad Campaigns With Digirabia
You might be starting your content marketing or might already have started & is found a roadblock to continuing with it. Whatever may the case, our content marketers analyze your business, devise a long-term content strategy and implement it with the help of experienced copywriters & content writers.
/ Pay Per Click
Lead (PPL)
Sale (PPS)
Acquisition (CPA)
X (PPX)
/ Pay Per Click
Cost Per Click/ Pay Per Click [CPC/PPC]
This is where you’ll have to pay each time a potential customer clicks on your advertisement.
Lead (PPL)
Pay Per Lead (PPL)
Pay only when a potential customer signs up or registers on your website through your ads providing details like name, email, phone number, etc., to drive sales.
Sale (PPS)
Pay Per Sale (PPS)
Pay only when you have achieved sales through ad campaigns. Most commonly used in eCommerce.
Acquisition (CPA)
Cost Per Acquisition (CPA)
This is similar to PPS but is more general. Your acquisition may vary from sales, form completion, traffic, etc., and you only for the achieved results.
X (PPX)
Pay Per X (PPX)
We consider the possibility that you have something particular in mind. And ‘X’ is that factor, your desired action you want for your business. We will run focused ads to achieve the desired results you want.
Cost Per Click/ Pay Per Click [CPC/PPC]
This is where you’ll have to pay each time a potential customer clicks on your advertisement.
Pay Per Lead (PPL)
Pay only when a potential customer signs up or registers on your website through your ads providing details like name, email, phone number, etc., to drive sales.
Pay Per Sale (PPS)
Pay only when you have achieved sales through ad campaigns. Most commonly used in eCommerce.
Cost Per Acquisition (CPA)
This is similar to PPS but is more general. Your acquisition may vary from sales, form completion, traffic, etc., and you only for the achieved results.
Pay Per X (PPX)
We consider the possibility that you have something particular in mind. And ‘X’ is that factor, your desired action you want for your business. We will run focused ads to achieve the desired results you want.
Digirabia’s Effective
Performance Marketing Channels
Affiliate Marketing
We partner with influencers within the marketplace to advertise your product/services. A small commission will be paid to the influencers each time the customers take your desired action on the ads.
Native Advertising
An advertisement that isn’t an advertisement. We place focused ads on other websites that blend into seem like a part of the website, and the shared content will not be marked as ads.
Sponsored Content
We create dedicated content like posts, images & videos and run it on other websites your target audience readily visits. But the content will be marked as Ads.
Social Media
We research & find platforms where your target customers spend the most and run focused ad campaigns.
Search Engine Marketing (SEM)
More than 95% of the search happens through Google, Bing & Yahoo! And we ensure that your customers see your product/services before the ranking content.
Let’s See What Makes Digirabia Unique
What You Get
- Market Research
- Keyword Research
- Competitor Research
- Tech Audit
- Link Audit
- Link Building
- Guest Posting
- Content Audit
- Blogs
- Guides
- Ad Campaigns
- Social Media Ads
- Social Media Marketing
- Email Marketing
Let’s See What Makes Digirabia Unique
What You Get
- Market Research
What You Get
- Keyword Research
What You Get
- Competitor Research
What You Get
- Tech Audit
What You Get
- Link Audit
What You Get
- Link Building
What You Get
- Guest Posting
What You Get
- Content Audit
What You Get
- Blogs
What You Get
- Guides
What You Get
- Ad Campaigns
What You Get
- Social Media Ads
What You Get
- Social Media Marketing
What You Get
- Email Marketing
Yes, it is. At the beginning stage, with the help of proper performance marketing, you can boost your brand voice, attract more customers and even acquire some initial customers as well.
And more importantly, performance marketing will help get your product/service to your customers quickly.
Of course, hiring professionals is the best way. They have industry knowledge and experience and know what will work, where it will work and when to make it work.
If you are looking for a team of professionals to partner with, then connect with us now!
Digital marketing is the entire online marketing. It houses everything from content marketing to social media marketing to performance marketing.
Whereas performance marketing is focused on advertising programs. A perk performance marketing has over traditional advertising is that you only have to pay when you have received the desired results.
